Wednesday, January 13, 2010

They are trying....

Well, the Biege book is out. See here.

The news is "trying" to sound better. But, you only need to get past the first two sentences in every paragraph, to get the sense that things are still not yet alright.

It's the old psyche trick? Huh? Say something good, and then hit them with the bad, in a soft tone...perhaps not even sugarcoat the bad news. Just say it plainly,!! The folks don't get upset as much and, even if they do read past the first few lines, they will normally remember the good that they saw, first!

NB: When the paragraph is longer, in this instance, the news is more dire. Just that the folks that typed it up, are taking longer to break the bad news to you!
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